Email is the principal communication tool for working professionals, both entrepreneurs and employees alike. The right email hosting in NZ offers you online space to host your email network.
A business owner who is eager to create an effective digital presence must definitely learn about this concept. You will not catch successful entrepreneurs with free email solutions but with reliable email hosting and website providers.
In this blog, we discuss what email hosting is and how it benefits you.
Understanding Email Hosting
You might have observed that personal email accounts look something like “[email protected]”.
However, business accounts require better presentation and credibility. This is where email hosting services comes in.
Email hosting services provide dedicated hosting resources such as storage, memory, CPU, bandwidth, security and multiple applications to create a domain for your business’s email accounts. Further, they also provide you with a server that helps you create your email space online.
These services can help your business have multiple email accounts that look like your website’s extension. So, if your business website’s domain name is www.mybusiness.com, your business email account will be “[email protected]”.
Most email hosting providers also provide additional services such as mailbox storage, spam filtering, advanced collaboration tools and server management.
Types of Email Hosting Services
- Internet Message Access Protocol Email Hosting
- Post Office Protocol Version 3 Email Hosting
- Cloud Email Hosting
- Internet Service Providers Email Hosting
Benefits of Business Email Hosting
● Brand Continuation
As mentioned before, your business email accounts will look like extensions of your brand and business name. With web, domain and email hosting, you can maintain a unified brand presence, reinforcing credibility and professionalism.
● Enhanced Credibility
If you send a business email from a free email solution account, your clients or prospects are less likely to open the message because they fear phishing attacks.
At the same time, if you send the same message through a professional email hosting account, the recipient will open it, offering credibility to your word.
● Advanced Collaboration
With email hosting services, you can collaborate with tools like calendars, contacts, task management, customer relationship management and more. These tools facilitate teamwork and communication efficiency.
● Operable on Multiple Devices
Email hosting services such as IMAP and cloud hosting allow users to access and manage their email accounts from multiple devices. This removes the restriction of physical presence and offers more flexibility.
● Improved Email Deliverability
Email deliverability drops due to various factors, like security, use of spammy words, lots of linking and more. However, with trusted email hosting services and authentication protocols, you can increase your email deliverability. Business email hosting reduces the probability of your emails ending up in your receivers’ spam folder.
● Adequate Storage
Email hosting plans often include adequate storage and scalability provisions. If your business grows and you use up all your space, you can scale all the email hosting resources.
● Seamless Customisation
Business email hosting allows you to create multiple personalised email accounts. For instance, you can create “[email protected]” for your technical support team and “[email protected]” for your sales team.
● Comprehensive Security Available
Email hosting providers provide robust and all-inclusive security features and protocols. They offer tools like spam filters, end-to-end encryption, malware protection, phishing protection and more.
Ending Note
As an entrepreneur, you must have some basic knowledge about technologies such as email hosting. If you incorporate the right type of email hosting with your business’s digital strategy, you can improve the efficiency of your marketing efforts, digital presence and business communication.